John Mullins

Associate Professor of Management Practice in Marketing and Entrepreneurship | London Business School

John is an award-winning teacher and scholar and one of the world’s foremost thought leaders in entrepreneurship. He brings to his teaching and research 20 years of executive experience in high-growth retailing firms, including two ventures he founded and one he took public.

Since becoming an entrepreneurship professor in 1992, John has published five books, dozens of cases and more than 50 articles in a variety of outlets, including Harvard Business Review, MIT Sloan Management Review, and The Wall Street Journal. His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D Irwin Foundation. He is a frequent and sought-after speaker and educator for the world’s leading communities of entrepreneurs – the Young Presidents’ Organization (YPO), The Indus Entrepreneurs (TiE), and Entrepreneurs’ Organization (EO) – as well as to the angel investor and venture capital communities globally. His widely acclaimed books, The New Business Road Test and Getting to Plan B (with esteemed venture capitalist Randy Komisar), along with his newest book, The Customer-Funded Business, are definitive works on assessing opportunities, on business models, and on funding entrepreneurial ventures without venture capital.